Petix serves as an e-commerce platform specializing in a wide array of pet toys, gadgets, and all things pet-related. As a digital-centric brand, our branding strategy is notably distinct from traditional print-heavy approaches. Our primary visual identity application is a special sticker that can be uniquely printed onto products sourced from various suppliers and brands.The branding features a striking bold font logo adorned with adorable illustrations that not only encapsulate the brand’s playful jester persona but also pave the way for future brand expansion by showcasing a variety of endearing pet illustrations. The logo stands out prominently on labels and materials, encapsulating the brand’s core mission of providing toys for both dogs and cats in a lively and spirited manner.